Reeds Jewelers Review

Read this article because it delves into the details of Reeds Jewelers, shedding light on aspects like diamond quality and in-store experiences.

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Reeds Jewelers is a trusted name in the fine jewelry industry, offering a wide range of exquisite pieces, from engagement rings to luxury watches. Established in 1946, the family-owned business prides itself on exceptional customer service and high-quality craftsmanship. With Reeds, you’re not just purchasing jewelry; you’re investing in a legacy of elegance.

Welcome to Reeds Jewelry Review. You have found the right place to find beautiful jewelry that shows your love and devotion. 

This BrighterGuide review aims to shine a light on your path so you can make an informed decision. Whether you’re exploring high-end jewelry, designer brands like David Yurman and Roberto Coin, or more personalized service options, this review will provide the insights you need. Is Riddles Jewelry worth the investment? 

Stick around until the end of this article to find out if it’s the best place to buy your next valuable item.

Key Takeaways

  • Reeds Jewelers, with over 60 locations and 75 years of experience, receives criticism for poor-quality diamonds that are noticeably flawed and have a yellowish tint.
  • In-store shopping experiences are often disappointing due to crowded mall atmospheres, inexperienced sales staff, and a limited jewelry selection.
  • The Reeds Jewelers website is criticized for its cluttered design, lack of clear information about diamond grading, and a less comprehensive diamond education section compared to online competitors, leading to concerns about value, quality, and customer service.
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About Reeds Jewelers

It’s crucial to begin any discussion about Reeds Jewelers with a synopsis of the business’s past. Following World War II, Bill and Roberta Zimmer founded Reeds Jewelers in North Carolina, which has now expanded into a family-run, multi-location business with over 60 retail outlets spread across 13 states. They have locations near renowned markets such as those in Atlanta and New York City. Jeff Zimmer, their son, joins the ranks of quality inspectors as he searches the globe for the finest diamonds, setting a foundation of customer service that is hard to rival.

With 75 years of knowledgeable experience, Reeds Jewelers has made a name for itself among jewelry retailers, providing a variety of jewelry from diamond quality to semiprecious gemstones. The company has a jewelry chain of stores that specialize in platinum jewelry, sterling silver, and even designer jewelry sections.

The Company

When talking about Reeds Jewelers and their history, we’re looking at a business that has its roots deeply planted in family values. Established by Bill and Alan Zimmer in the 1940s, the company has grown from a small family business to a retail jewelry company boasting over 60 retail stores throughout 13 states in both North and South Carolina. The company recently celebrated 75 years in the additional business of jewelry buying and is still family-owned and operated.

However, it’s essential to address some concerns. The diamonds offered by Reeds Jewelers are said to be of poor quality, with imperfections and a noticeable yellow hue. When compared to online shopping experiences offered by sellers like James Allen and Blue Nile, who provide quality products at lower costs, Reeds Jewelers may seem to lack in diamond quality and pricing.

The History 

To understand more about Reeds Jewelers’ story, one needs to look back to its inception and subsequent growth. Established in the 1940s by Bill and Roberta Zimmer, what started as a humble family-run business has blossomed into a multi-location business with a customer range that spans over 60 sites across 13 states. Their legacy of quality offerings and personalized service only emphasizes their stronghold and success in the jewelry market.

The company’s 75th anniversary shows its commitment to customer service and loyalty. Reeds Jewelers has always carried a wide range of designer watches, including the LG Watch Urbane Luxe, as well as earrings, bracelets, and more.

Reeds Jewelers Review ring

By now, you should know Reeds Jewelers’ offerings and whether they meet your needs. From the customer contact you can expect to the secret shopping experiences that await, Reeds Jewelers remains a major player in the industry, even as new competitors emerge.

Reeds Jewelers has something for everyone, whether you are drawn to their long history, family-run business ethics, or wide selection of jewelry, from high-end pieces to piano-gloss watches. The investment—worth it? If you are looking for jewelry, Reeds Jewelers is a reliable name.

Reeds Jewelers Product 

Some things to note when it comes to Reeds Jewelers items. 

First off, a variety of jewelry selections are available at Reeds Jewelers. These include diamond rings, bracelets, earrings, and engagement rings

Second, given the quality of the diamonds and settings, Reeds Jewelers’ prices have come under fire for being excessive. 

When making a purchase at Reeds Jewelers, it’s crucial to consider the available products and the associated costs carefully. 

Reeds Jewelers Jewelries 

One can choose a lot of jewelry at Reeds Jewelers. There are bracelets, chains, rings, and earrings. Reeds Jewelers is known for having a lot of different styles and tastes in gold shops. If you want a classic diamond engagement ring or a trendy necklace that stands out, Reeds Jewelers has a lot for you to choose from. 

Customers value Reeds Jewelers’ jewelry selection for the following reasons: 

  • Fine craftsmanship: Reeds Jewelers guarantees that fine materials and meticulous attention to detail are used in the creation of their jewelry creations. 
  • Collection of styles: One can choose many styles at Reeds Jewelers. They range from classy and classic to hip and trendy. 
  • Excellent customer service: Reeds Jewelers wants to provide you with the best customer service possible. Furthermore, they guarantee that your shopping adventure is enjoyable and meets your wants. 
Reeds Jewelers Review diamond

You can select the ideal item at Reeds Jewelers to commemorate important occasions or to treat yourself to something exquisite. 

Reeds Jewelers Pricing 

All things considered, we think Reeds Jewelers’ pricing is expensive for the quality of their products. 

Because they sold jewelry in stores, we thought that the prices would represent the quality and artistry of their items. We did notice, though, that Reeds Jewelers’ prices were much higher than those at other downtown jewelry shops that sold similar items. 

The disparity was even more noticeable when comparing their costs to those of internet shops. Reeds Jewelers’ pricing appears even more exorbitant when compared to the greater choices and more reasonable pricing available throughout the online purchasing experience. 

We think that consumers can get better deals elsewhere and advise looking around before making a purchase at Reeds Jewelers.

Customer Experience 

There are a number of factors to take into account when discussing the Reeds Jewelers client experience. 

First, customers have complained that the in-store shopping experience is unimpressive, with a bustling and usual mall vibe. 

Reeds Jewelers Review brilliant

Secondly, the website is devoid of crucial details regarding diamond grading and requirements, and the part dedicated to diamond education is difficult to find. 

Finally, the website’s FAQs area may use more thorough and educational content. 

Shopping Experience 

Our visit to Reeds Jewelers was a letdown. The store was busy, with a lengthy wait for service, and it felt like a typical mall. The salespeople were inexperienced and unprofessional; they made crude jokes and prioritized upselling over attending to our requirements. We had a bad impression of the whole thing. 

In comparison to other businesses, Reeds Jewelers offered a smaller selection of jewelry brands. It was challenging to choose the ideal piece because of the limited selection and expensive cost. 

Going into the following phase now, it’s critical to take into account the Reeds Jewelers online experience as well. 

The Website 

Customers can only get a constrained and congested online experience at Reeds Jewelers. We looked at the website, and it’s clear that the design is messy and hard to understand. It’s hard for users to look and find the information they need because the layout is jumbled and disorganized. 

In-depth details regarding diamond grading and specs are another area where the website is lacking. Even if it exists, the diamond education part is tucked down towards the bottom of the web pages. This section’s content is generic and conceals Reeds’ own requirements for their diamond jewelry.

Reeds isn’t seen as a “diamond specialist” in the same way as other online merchants like James Allen or Whiteflash. All things considered, the website falls short of providing users with a smooth and educational online purchasing experience. 


Overall, Reeds Jewelers fails to meet expectations for value, quality, and customer service, despite a few bright spots.

Upon visiting a Reeds Jewelers store in North Carolina, I noticed that the atmosphere of the store was similar to that of a conventional mall, and the sales team lacked expertise and professionalism. In addition to making crude jokes, the salesperson I dealt with was more interested in upselling than in attending to my needs as a customer. I was not impressed by this.

Furthermore, the diamonds at Reeds Jewelers were of very low grade. One-carat diamonds were expensive compared to their poor quality, and they were clearly yellow-tinted and included imperfections. The quality and cost differences between Reeds Jewelers and internet merchants such as James Allen and Blue Nile are substantial.


BrighterGuide is dedicated to providing accurate and relevant information as you explore the wonderful world of diamonds and jewelry. To this end, our writers refer to primary information sources in building each article that appears on this website. These include, but are not limited to, published news articles, government portals, research papers, and more.

  1. Fine Jewelry Store website online: Diamonds, rings & Watches | REEDS Jewelers. (n.d.).
  2. Gemological Institute of America. (n.d.). Gemological Institute Of America | All About Gemstones – GIA.
  3. Reeds Jewelers, Inc. (n.d.).

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