Exploring Gassan Reviews: Authentic Opinions & Expert Analysis

Explore Gassan's rich history, high-quality products, and top-notch customization services because this article unveils the secrets behind Amsterdam's acclaimed jewelry destination, ensuring an unforgettable experience.

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Gassan Review: Are you thinking about visiting GASSAN with the intention of purchasing exquisite jewelry? 

GASSAN is distinguished as Amsterdam’s second-best jewelry store, renowned for its exceptional offerings. In this Brighter Guide article, we will delve into the reasons behind their immense popularity and provide insights to ensure your visit is unforgettable.

Key Takeaways

  • Gassan has a rich history dating back to 1878 when Samuel Gassan established a diamond polishing factory in Amsterdam. It has long been synonymous with exquisite craftsmanship and beautiful diamonds. This legacy is complemented by the innovative approaches of companies like Blue Nile and James Allen, who have revolutionized the diamond industry with their online platforms, making high-quality diamonds more accessible while maintaining the standard of excellence set by pioneers like Gassan.
  • Located in a posh neighborhood of Amsterdam, Gassan offers high-quality diamond jewelry and watches with excellent customer service, financing options, and reasonable prices.
  • Gassan’s central location makes it convenient for visitors to explore other Amsterdam attractions while indulging in their passion for fine diamond jewelry.
  • The quality of Gassan’s products is upheld through careful diamond selection, skilled artisan craftsmanship, and a wide range of traditional and modern styles.
  • Gassan has a user-friendly website with comprehensive product information, an immersive virtual tour of their historic diamond factory, positive customer reviews, and high ratings, making it a reliable destination for jewelry and watch enthusiasts.

Gassan’s History

Gassan Diamond Ring

The storied journey of Gassan, also known globally as Gassan Jewels, began with the remarkable vision and skill of Samuel Gassan. In 1878, Samuel, a craft master, founded a diamond polishing factory in the heart of Amsterdam. It marked the beginning of a legacy that would grow to become synonymous with unparalleled craftsmanship and exquisite diamonds. The dedication and expertise of Samuel Gassan propelled the company to the forefront of the diamond industry, setting a standard for quality and beauty that persists to this day.

Throughout its history, Gassan has been a beacon of innovation and tradition in diamond jewelry. As one of the world’s premier diamond polishers, the company has expanded its offerings to include a range of stunning diamond jewelry and elegant watches, embodying a tradition of excellence that has been nurtured over the years. Gassan’s commitment to quality has garnered a loyal global customer base, drawn to the brand’s reputation for creating beautiful and timeless pieces.

Integral to Gassan’s identity are its unique contributions to the diamond world, such as the GASSAN 121, a diamond cut known for its additional facets and mesmerizing brilliance. This innovation reflects Gassan’s pursuit of perfection and a deep understanding of the diamond’s allure. Furthermore, Gassan has pioneered various forms of gold in its creations, including the ethereal beauty of white gold and the rich warmth of yellow gold, offering a diverse palette for its exquisite designs.

Gassan’s expertise is not limited to diamonds alone. The company has also gained recognition for handling rough diamonds, transforming them into polished gems of extraordinary beauty. This skill passed down through generations of skilled goldsmiths, cements Gassan’s place as an icon in the world of luxury jewelry.

Today, Gassan stands as a testament to the enduring allure of diamonds and the artistry of jewelry making. The company’s history is not just a record of its past but a reflection of a journey that continues to innovate while honoring the timeless traditions of the diamond industry. With each beautifully crafted piece, Gassan continues to tell a story that began over a century ago with the vision of Samuel Gassan, a tale of beauty, excellence, and enduring legacy.

The Gassan Location

Gassan Shop

The Gassan store in Amsterdam’s Nieuwe Uilenburgerstraat is convenient. Due to its prime location in the city’s heart, it is ideal for those who enjoy diamonds and jewelry. Store location: Nieuwe Uilenburgerstraat 173–175, Amsterdam, Netherlands.

The central location makes it easy to visit other Amsterdam sights. Explore the city while enjoying your passion for fine diamond jewelry. Let’s talk about their high-quality products.

Quality of the Product

Unlike other department stores, GASSAN offers an authentic experience for diamonds, customized jewelry, and watches. They sell high-quality, well-made items. Their large selection of gold rings will help you find the perfect one for yourself or a gift. Their diamond rings can be wedding or engagement rings.

At their store, you can look at their most beautiful diamond necklaces. They also feature the world’s most beautiful diamonds from top jewelry brands.

Here are the reasons why GASSAN’s products are of high quality:

  • Great diamond jewelry is Gassan specialty.
  • Diamonds are carefully selected to ensure quality.
  • Globally, Gassan crafts the best.
  • They have traditional and modern styles for everyone.
  • Their knowledgeable staff can answer your diamond purchase questions.

When you shop at Gassan, you can trust the quality and craftsmanship. Gassan will exceed your expectations when looking for a unique piece for yourself or as a gift.

The Diamond Cuts Available

Each of the many beautiful diamond cuts offered by GASSAN is designed to highlight the stone’s inherent beauty and brilliance. They have the proper cut for you, whether you prefer a brilliant round cut or a heart-shaped diamond.

You can check out their diamond selection, including the GASSAN 121, Brilliant, Heartshape, Oval, and Pearshape cuts, to find the one that best suits your style and tastes. Each cut was handcrafted to express your love and feelings.

Service to Customers

Gassan Customer Service-website

Gassan provides excellent service. Store reviews say the staff is knowledgeable and offers excellent service. Visitors have praised the friendly, informative, and engaging team that gives tours. Customers say that their customer service helped them a lot while shopping.

Gassan fixes rings and provides information on diamonds to keep customers happy. The wide selection of diamond jewelry, watches, and high-quality brands enhances the shopping experience. Their excellent customer service makes it a great place for personalized and intimate shopping.

The Price

Gassan offers various affordable jewelry and watches to cater to different budgets. Here are some key points regarding their diamond pricing:

  1. Diverse Price Range: GASSAN provides various diamond prices, ensuring something for everyone’s budget.
  2. Four Cs Influence: The four Cs—carat weight, cut, color, and clarity—determine the pricing of brilliant-cut diamonds at GASSAN, enabling customers to make informed decisions.
  3. Detailed Price Information: The store offers comprehensive diamond price information, empowering buyers with the knowledge they need to select the perfect diamond.
  4. Ongoing Sales and Discounts: GASSAN frequently runs sales and discounts throughout the year, presenting customers with excellent opportunities for savings.
  5. Affordable Luxury: GASSAN’s pricing strategy reflects its commitment to making luxury jewelry and watches accessible to many customers.

Whether you’re searching for an engagement ring or a luxury watch, GASSAN strives to provide quality products at prices that align with your preferences and budget.

Choices for Financing

Gassan offers several payment plans to make buying jewelry or a watch easier. Gassan knows that buying a diamond engagement ring or high-end look is essential, so they want to give you the freedom and comfort to make your dream purchase and to have an authentic experience.

Their financing options fit different budgets and tastes, letting you pay over time. Gassan offers payment plans and credit. Their friendly, knowledgeable staff will help you through the financing process, answering questions and providing personalized assistance. A luxury watch or jewelry has never been more accessible with Gassan.

Customization Services

Gassan offers custom options to make unique jewelry or high-end watches. They provide these custom options:

  • Shapes: Diamond shapes such as round, princess, emerald, and pear are available at Gassan. The diamond expert on staff can find the perfect round or other diamond for your custom piece.
  • Settings: The House of Gassan has many setting styles to suit your taste. You can make simple solitaire settings or complex halo designs to match your style.
  • Metals: White gold, yellow gold, rose gold, and platinum are all available at Gassan for your one-of-a-kind piece. Choose the metal engagement ring that matches your diamond and style.
  • Engrave: Their expert diamond cutters can personalize your jewelry or watch with engraving. They can engrave your piece with a message or symbol. It will make it special.
  • Design-to-Order: They can create your design if you know what you want. The skilled artisans can create a unique piece based on your ideas and needs. With these customization options, you can create a watch or piece of jewelry that is unique to you.

Let’s see how their website makes luxury shopping fun.

Website Experience

Gassan Website

The Gassan website is user-friendly, with lots of product information and easy navigation. Web shoppers should have a personal and educational experience. Their online store makes ordering a necklace easy and safe, and we guarantee safe and insured shipping.

There are many jewelry and watches, each with information about the type of metal, the quality of the diamonds, and the prices. High-resolution photos on the website let you examine the pieces more closely.

Additionally, they offer an educational and immersive virtual tour of their historical diamond factory. The website’s easy-to-use layout and abundant content give buyers all the information they need to purchase.

Gassan Reviews and Ratings

Gassan is one of Amsterdam’s best jewelry and watch shops due to its positive reviews. Customers are pleased with their services and goods. Getting your ring fixed perfectly, going on a fantastic diamond adventure, and learning about diamond quality are good experiences.

The knowledgeable and helpful staff, the educational tour, and the wide selection of products are popular. However, some reviews say the discounts are unrealistic, the diamonds aren’t cut well, and the COVID-19 risk tag system is flawed.

Despite these few negative reviews, Gassan has a high overall rating, proving its reliability to jewelry and watch fans.


Gassan’s reputation as a prime destination for jewelry and watch enthusiasts is well-earned, as evidenced by the numerous favorable reviews and high ratings it has garnered. Customers consistently praise the exceptional service and the exquisite selection of products Gassan offers, from diamond jewelry to luxury watches. 

The professional and friendly staff and the highly informative diamond industry tour add to the store’s allure, making every visit memorable. 

With its wide array of high-quality items, Gassan stands alongside renowned online retailers like Blue Nile and James Allen, offering top-tier jewelry options. For those interested in exploring more, visit Blue Nile and James Allen for a comprehensive online selection. 

This seamless blend of traditional excellence and modern accessibility ensures that every customer finds something that perfectly suits their taste.


BrighterGuide is dedicated to providing accurate and relevant information as you explore the wonderful world of diamonds and jewelry. To this end, our writers refer to primary information sources in building each article that appears on this website. These include, but are not limited to, published news articles, government portals, research papers, and more.

  1. The National Association of Jewellers. (n.d.-b). https://www.naj.co.uk/
  2. The Society of British Jewellers. (n.d.). British Jewellers. https://www.thesocietyofbritishjewellers.com/
  3. H.Samuel. (n.d.). Jewellers established in 1862 | Quality at affordable prices- H.Samuel. https://www.hsamuel.co.uk/

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