Americus Diamond Review

Read our in-depth Americus Diamond review because we dissect the quality, craftsmanship, and value of this luxury San Antonio jeweler, empowering your next purchase decision.

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Americus Diamond is a name that has become associated with luxury and elegance, making us elated to write this because we love jewelry so much. If Americus Diamonds really lives up to their name, we wanted to find out what makes them special. Located in San Antonio, this brand has garnered much attention.

Due to their dedication to ethical diamond sources and high-quality diamonds, Americus Diamonds is more than just jewelry; they create timeless works of art. Among the many expert jewelers out there, celebrities and experts alike vouch for the enchanting experience of buying high-carat diamonds from this jeweler, and this Americus Diamond Review will help get you up to speed. 

So read on with BrighterGuide to find out if Americus Diamonds is a good purchase, especially if you’re looking for a diamond engagement ring for a special someone. 

Key Takeaways

  • Americus Diamond, based in San Antonio, is renowned for its commitment to ethical sourcing, high-quality diamonds, and exquisite craftsmanship, establishing it as a premium jewelry brand.
  • Despite the higher prices compared to online retailers, Americus Diamond justifies its costs with a unique in-store experience, vast selection, and GIA-certified diamonds.
  • Their customer service is typically well-regarded, with knowledgeable staff offering comprehensive guidance on diamond jewelry, ensuring an informed purchase.

What Is Americus Diamonds

The Americus Diamond Company is more than just a brand name; it’s a sign of the highest quality work and gorgeous design among online retailers in the diamond industry. Americus Diamond has very high standards for diamond quality. The diamonds are carefully chosen, so only excellent quality diamonds are in their designs. For example, Americus Diamond carefully checks each diamond’s color, cut, clarity, and carat weight to ensure it meets their high standards.

The diamond range isn’t the only thing that makes Americus Diamond stand out, though. Every piece, every diamond shape, and every work is beautiful because of the skill and imagination that went into it. That’s why Americus Diamond has a HUGE selection, from simple solitaire engagement rings to complicated chain designs. Each of the things they make is a true work of art because they are so dedicated to doing fantastic work.

After talking about what Americus Diamonds are, let’s talk about how popular they are in the fashion world.

How Popular is Americus Diamond

Luxury fans and jewelry experts all want to buy Americus Diamond because it is so famous, not to mention it offers fantastic diamonds. Americus has gained a loyal following thanks to celebrities and social media stars showing off their stunning diamonds and other gems. Because Americus Diamond dedicates their time to high quality and careful work, the name has come to mean elegance and timeless beauty.

The Fine Quality of Americus Diamonds

Concerning Americus Diamond’s high quality, it’s amazing that each stone is carefully checked for color, cut, clarity, and carat weight. People know that Americus Diamond sells high-quality diamonds. Why is this true?

Their staff not only has knowledge of diamond cut and fancy shape diamonds. They, too, take extra diamond education to ensure they not only give the clients gorgeous diamonds but also a superb experience.

The exceptional craftsmanship at Americus Diamond combines modern technology with old-fashioned methods to make pieces that are not only beautiful but also classic. They also make sure that every diamond they use comes from an ethical source and is free of conflict.

Variety of Choices

Americus Diamond offers an extensive variety of choices that sets them apart from your average retail jewelry store. Their selection is so vast that it’s often said they hold at least ten times the amount of diamonds that a typical retail store would have on-site. The store itself is elegantly designed with multiple long rows of display cases, each chock-full of engagement rings. These cases are organized by ring type—solitaire, halo, etc.—and then further categorized by diamond shape. Their lighting is designed to make the diamonds sparkle brilliantly, adding to the overall shopping experience.

The store is particularly known for its flexibility in customization. If you see a style you like with a particular diamond, it’s possible to have it made into a different metal or add additional diamonds. This flexibility, combined with their extensive stock, means that you’re almost certain to find a ring that suits your taste and needs.

However, it’s worth noting that their focus on the in-store experience means their online presence is not as strong. Their website is considered outdated and doesn’t reflect the quality of the in-store experience.

Exquisite Design

Americus Diamond is renowned for its array of cutting-edge designs, meticulously crafted by an onsite jeweler as well as sourced from other reputable manufacturers. The brand adheres to stringent quality standards, ensuring that each piece is inspected before making its way to the showroom.

From engagement rings organized by type and diamond shape to custom settings, Americus Diamond offers a plethora of choices that cater to diverse tastes and preferences. Their focus on quality and design makes each piece a work of art, elevating the overall jewelry shopping experience.

Diamond Rings

Americus Diamond rings are very famous and can’t be denied when seen on the fingers of super-rich people and jewelry lovers. Americus Diamonds has a beautiful selection of diamond rings, from stunning engagement rings to fancy party rings. Carefully crafted to capture the essence of love and beauty, each ring is a treasured sign of style and loyalty. With a reputation for expert workmanship and close attention to detail, Americus Diamonds makes sure that each ring is a real work of art.

The Price

Admittedly, it costs a lot to buy an Americus Diamond. Pricing for Americus Diamond is very flexible and depends on the piece and the quality of the stones.

How much is Americus Diamond

When it comes to pricing, Americus Diamond tends to be on the higher end compared to online retailers like James Allen and Blue Nile. Their diamonds are approximately 20% more expensive than their online counterparts.

However, this premium is often justified by the in-store experience, the vast selection, and the fact that all their diamonds are GIA-certified. While they do offer trade-up schemes and aftercare services like resizing, it’s essential to read the fine print to understand the terms fully.

Pricing of Custom Orders in Americus Diamond

Does Americus Diamonds’ pricing for custom orders vary from their pricing for standard pieces?

Pricing for personalized orders at Americus Diamonds can change based on the design and materials used. As opposed to their standard pieces, which have set prices based on the diamonds’ quality and size, custom orders need more time, work, and skill to make your idea come to life.

Americus Diamond Customer Service

The customer service at Americus Diamond is generally well-regarded, especially for a traditional brick-and-mortar jewelry store. Salespeople at Americus are described as friendly, knowledgeable, and eager to assist. They guide customers through the selection process, offering a range of products to help narrow down choices.

Also, the staff are trained not just in sales but also have a rounded education on diamond jewelry, ensuring that customers are well-informed before making a purchase. However, some reviews have noted that the store employs tactics to deter customers from considering online options, which some find to be unnecessary and unhelpful.

Our experience with Americus Diamonds’ customer service team was great. They were very helpful and friendly staff, and they treated all of our problems and questions with the utmost professionalism and courtesy. Our shopping experience was made more pleasant by the helpful staff.

Americus-Diamond-Review customer

Is Americus Diamond Worth Your Money?

We can tell if Americus Diamonds is worth our money by looking at their quality, workmanship, and customer service.

Given the high-quality diamonds and expert craftsmanship, Americus Diamonds’ rates for jewelry are fair. Although prices can change based on the piece and the size and quality of the diamonds, Americus Diamonds has a wide range of pieces for all budgets, from cheap luxury to ultra-premium.


BrighterGuide is dedicated to providing accurate and relevant information as you explore the wonderful world of diamonds and jewelry. To this end, our writers refer to primary information sources in building each article that appears on this website. These include, but are not limited to, published news articles, government portals, research papers, and more.

  1. Gemological Institute of America. (n.d.). Gemological Institute Of America | All About Gemstones – GIA.
  2. Learn How to Buy a Diamond with the GIA Diamond Buying Guide | 4Cs of Diamond Quality by GIA. (2022, July 22). GIA 4Cs.
  3. International Gem Society LLC. (n.d.-b). Metalsmithing and jewelry-making Techniques – International Gem Society. International Gem Society.

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