Ritani Diamonds Review

Dive into this Ritani Diamonds Review because it offers an inside look at their unique diamond experience, blending in-person and online shopping, ensuring an informed decision for your next purchase.

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People who buy gold know how important it is to choose the right things. We can not wait to write our review of Ritani Diamonds.

People in business know Ritani well. It works with carefully picked shops across the country to give people a new way to shop. It’s been around since 1999. The best thing about shopping there is that the same people run the stores and the internet.

Come with me as I show you this Ritani Diamonds Review and let you take a look at the things that set Ritani Diamonds unique from other jewelry stores, beginning with its history and moving on to the way they interact with their clients, courtesy of BrighterGuide.

Key Takeaways

  • Ritani Diamonds offers a unique shopping experience by allowing customers to view rings in person through their partnerships with select stores, and they focus on high-quality, customizable engagement rings.
  • Customer service and user experience are standout features for Ritani, as evidenced by their easy-to-use digital platform and various support options for those seeking expert advice.
  • While Ritani offers a range of prices, including some less expensive options, they maintain high-quality standards for their diamonds, verified by reputable institutions like the GIA and AGS.
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Ritani History

We talk a lot about how Ritani has changed since 1999 when it first came out as a gem company. Ritani is known in the diamond business for selling high-quality engagement rings and loose diamonds. They are also known for making online diamond shopping easy.

Ritani has bought a huge number of diamond decorations because she is always looking for the best ones. They look at every diamond very carefully, following strict rules and getting permission from trustworthy labs. This level of care for detail shows how much they value diamond quality.

Ritani has changed the way it does things to keep up with the digital age and changing buyer habits. Modern technology not only makes it easier to buy things online, but it also teaches people about the different cuts and values of diamonds, which can help them make their dream engagement ring.

When compared to other jewelry shops, Ritani is different. They have made smart friendships with partners across the country that they chose themselves. This lets customers see the ring they want to buy in person before they make the big purchase.

Why We’re Different

What makes Ritani unique is its one-of-a-kind shopping route, which is made possible by the partners we’ve chosen from coast to coast. This lets you see the diamond engagement ring in person, which gives you a better idea of its quality. The difference between us and other digital diamond sellers is that their artist, the Ritani real diamonds, is better than the rest.

These parts of the Ritani method are what make it different:

  1. They understand that everyone has different tastes, so they offer Custom Designs. So, there’s a tool called “create your own ring” that lets you pick the metal type and diamond shape that you like best.
  2. Contact a Diamond Expert: To be honest, getting a diamond can be a lot of work. If you run into trouble, their diamond experts are ready to help. The people on their team are here to help you find the right gem or learn about our return policy.
  3. Getting Your Diamond Better: Ritani values your trust and wants your love to grow. You can switch your first diamond for a new one that is bigger or better if you want it to. This way, you can use a bigger gem to remember important events in your life.

Ritani provides the best online diamond shopping experience by focusing on custom designs, high-quality gems, and chances to make purchases better. You are welcome to look through our collection and find the right gem for your wedding.

Ritani Diamonds Review diamond selection


Three things determine how valuable a diamond is: its cut, its quality, and its color. Ritani only sells engagement rings that meet the highest standards. They offer a wide range of gems that are nothing less than perfect.

The cut is a big part of how beautiful a diamond is. Their diamonds are carefully cut to make them sparkle the most. We only work with reputable diamond buyers and sellers to make sure that every gem is perfect.

Besides the cut, they also make sure that the diamonds they buy have been carefully found. The Ritani team does everything possible to find you a gem that fits your needs and price.

Our market study makes sure that their diamond prices are not only reasonable but also competitive, which sets them apart from other stores.

If you choose a Ritani diamond, you’re getting a gem that was ethically found and skillfully made. Check out what we have to offer to experience the Ritani difference for yourself.

Ritani Shopping Experience

There’s no trouble shopping at Ritani, whether you’re in the store or online. With its simple “build a ring” feature and easy checkout steps, it’s easy to look through all of their rings and other jewelry quickly.

Customer Reviews

The court of popular opinion mostly sides with Ritani, but people have different opinions. Feel free to share why people like Ritani:

Stellar Customer Service: Ritani’s friendly and experienced customer service team goes the extra mile to make your buying experience unique. They help you choose the diamond and design all the way through to the final step.

Ritani has a huge selection of engagement rings and wedding bands, all of high quality. Buyers are raving about how well each piece is made and how thorough the work is.

Easy Online Experience: With Ritani’s digital platform, finding that perfect diamond engagement ring is a breeze. Customers love how easy it is to use, which makes the whole process of shopping online smooth.

Satisfied customers continue to give Ritani good marks for its diamond collections, excellent customer service, and easy-to-use website.

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Ritani Pricing

Engagement rings can be pricey, but Ritani has some options that aren’t too pricey. They sometimes have flash sales and other great deals that make things even better.

Don’t worry if you don’t have a lot of money—Ritani has things that cost less than $100.

Take a look at their deals, like the Engagement Ring Setting Sale, the Diamond Flash Sale, and the jewelry that costs less than $100.

Engagement Ring Setting Sale

For people who want to find the perfect setting for their engagement ring, this sale is a gold mine. There are three strong reasons why you should look into this deal:

1. Different Settings: Your diamond engagement ring will look great in a variety of settings, including solitaire, halo, sidestone, and even vintage styles.

2. Peace of Mind: When you shop online at Ritani, your information is safe because they work with James Allen, a trustworthy gem company. This makes your buy safer and easier.

3. Diamond Upgrades: If you decide you want a different diamond in the future, this sale lets you pick a setting that can fit a bigger center stone. This way, your ring will look great for many years.

Diamond Flash Sale

This is the last day of Ritani’s Diamond Flash Sale. Ritani is known for making very detailed pieces, and this sale is a great chance to get your dream diamond at a low cost.

Ritani is a well-known diamond company, but James Allen and other businesses also sell fine lab diamonds that are cut just right to shine the best. Now that Brian Watkins is in charge, shopping at Ritani online should be a lot of fun. Now is the time to get a ring at a good price.

Jewelry Under $100

Ritani has clothes that are less than $100 that can still help you make a fashion statement, even if you don’t have a lot of money. You can choose from these three things:

1. Halo Diamond Engagement Ring: This fine piece has a big diamond in the middle and smaller diamonds all around it in a halo shape. Halo diamond rings are an easy and inexpensive way to look stylish.

2. Diamond Solitaire Ring: Sometimes less is more. There is a single diamond in the middle of this ring, which makes it look beautiful.

3. The Eternity Wedding Band: has a line of diamonds around the ring to show that love will never stop. It’s a picture of a promise that lasts without spending a lot of money.

Ritani Diamonds Review storefront

Gift Guide

To pick the best gift, you should think about a lot of things, like the style, the metal, the diamond shape, and more. It has lots of great gift ideas for all kinds of people and all kinds of budgets.

You can choose from many options, such as diamond engagement rings and new jewelry types. You can choose metals like gold, silver, or platinum to make your gift look even more elegant.

The Bottomline

Here are some important things you should know before you buy Ritani:

There are limits to what Ritani can choose from. His collection might not look as big as James Allen’s or other giants’. Make sure they have the style and look you want.

Shipping and Return Policy: It’s easy to return things to Ritani, which makes shopping online even safer. Keep in mind that James Allen has the same return policies.

The GIA and AGS check the quality of Ritani’s gems, which is a big deal. But if you want diamonds that are cut just right, James Allen might be a better pick.


BrighterGuide is dedicated to providing accurate and relevant information as you explore the wonderful world of diamonds and jewelry. To this end, our writers refer to primary information sources in building each article that appears on this website. These include, but are not limited to, published news articles, government portals, research papers, and more.

  1. Shop Engagement Rings l Ritani | Ritani. (n.d.). https://www.ritani.com/pages/engagement-rings
  2. Responsible Jewellery Council. (2023, October 13). Setting Sustainable Jewellery standards • Responsible Jewellery Council. https://www.responsiblejewellery.com/
  3. Learn How to Buy a Diamond with the GIA Diamond Buying Guide | 4Cs of Diamond Quality by GIA. (2022, July 22). GIA 4Cs. https://4cs.gia.edu/en-us/diamond-buying-guide/

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