Christ Jewelers Review

Discover why Christ Jewelers' mixed reputation is causing a stir in the jewelry market. Read our in-depth review to make an informed decision because your jewelry shopping experience matters.

At BrighterGuide, we don't just offer information; we provide a curated experience steeped in authenticity and expertise. Led by Ishan B, a revered authority in the world of diamonds and jewelry, our platform sparkles with years of intricate knowledge and a profound appreciation for the beauty and craftsmanship of gemstones and precious metals. We've journeyed through the glittering maze of the industry, decoded the secrets of quality and value, and encapsulated our wisdom into a comprehensive, easy-to-understand guide. Our pledge is to illuminate your path with trustworthy, current, and actionable insights, ensuring that every choice you make shines brightly. With BrighterGuide, you're not just getting a tutorial; you're acquiring a dedicated confidant for your shimmering voyage.

Christ Jewelers, a German powerhouse in the jewelry market, has a mixed reputation according to various reviews. Established 150 years ago, the brand has expanded to 210 stores and generates almost 400 million euros in annual sales.

However, customer experiences seem to vary. While some praise the quality and diversity of the products, others criticize the brand for being overpriced and offering underwhelming customer service. Our Christ Jewelers review will go into this apparent dichotomy, with some customers lauding the packaging and product quality and others complaining about poor online service and product durability.

There is a lot more to say about this global brand in this BrighterGuide review. We’ll talk about price, selection, and customer service of the famous Christ Jewelers.

Key Takeaways

  • Christ Jewelers has a long history and is known for its high-quality, handcrafted items, but customer reviews indicate a mixed experience regarding pricing and customer service.
  • The brand offers a wide range of jewelry styles and materials, from antique to modern pieces, but their online shopping experience may include additional taxes and is criticized for poor customer service.
  • Despite its reputation for quality, Christ Jewelers’ pricing is significantly higher compared to competitors like Blue Nile, making it less valuable for customers looking for both quality and affordability.

Meet Christ Jewelers

There is a famous jewelry brand called Christ Jewelers that has a long past and focuses on good design. Throughout the years, it has stood among regional brands representative of each location; Christ Jewelers in Switzerland and Chow Tai Fook in Hong Kong, for example.

Based in Switzerland and owned by Bastian and Louise Christ, the brand is famous for its high-quality, handcrafted items. Passionate about giving beautiful things shape, Christ Jewelers has become a name in the jewelry world that stands for quality and style.

Christ Jewelers is a storied brand with a rich history dating back over 150 years. Based in Switzerland and owned by Bastian and Louise Christ, the brand has carved out a reputation for high-quality, handcrafted jewelry. With a focus on both vintage and diamond pieces, Christ Jewelers has expanded its reach to include an online store, offering customers a wide range of options.

Christ Jewelers’ History

Christ Jewelers has a rich history that dates back to 1863 when it was founded in Frankfurt am Main by Wilhelm Alexander Christ. Over the years, the company has seen significant growth and transformation. In 1874, they moved into a half-timbered building that became their headquarters. Unfortunately, the headquarters were destroyed during the war in 1944. However, they bounced back and by 1945 had a large store in the heart of Frankfurt.

By 1994, Christ had become a top jeweler in Germany, boasting sales exceeding DM 600 million and employing 2,400 people. The company underwent several ownership changes and became part of DOUGLAS HOLDING AG in 1995. They launched their online shop in 2010 and celebrated their 150th anniversary in 2013. Today, Christ Jewelers is a powerhouse in the German jewelry market with nearly 210 stores and annual sales close to 400 million euros.

The Jeweler in the Modern Age

However, it’s not all sparkle and shine; the brand has received mixed reviews, particularly concerning its customer service and pricing. While some laud the craftsmanship and diversity of the products, others find them overpriced and the customer service lacking.

It’s been many years since Christ Jewelry started making beautiful jewelry. A wide range of options are available to its clients, with a focus on vintage and diamond jewelry. Customers can now easily look at and buy their beautiful pieces thanks to their online store.

In their jewelry shop, the atmosphere is warm and welcoming, and the beauty of their pieces is visible. Once you buy precious diamonds from them, you’ll get a special jewelry box. 

Christ Jewelers Review interior.

Description of their Products

Although Christ Jewellery has a lot of different items, the diamond rings are one of their most popular. A variety of styles and patterns show that the brand is dedicated to great design and unbeatable quality.

Nevertheless, it’s important to think about things like cost, usefulness, and variety when judging Christ Jewellery’s complete product line.

When you’re browsing Christ Jewellery’s online business, you’ll be greeted with a sleek user interface that screams both quality and sophistication. A side note on the online business aspect—while the web store offers convenience, don’t overlook the additional taxes that may be applied upon checkout.

Material and design variety

In terms of materials, the brand offers a range of products—from antique jewelry to modern pieces crafted in stainless steel. Stainless steel jewelry from Christ boasts durability and affordability, which make it an ideal choice for everyday wear. However, if you’re looking for something more high-end, they also offer custom jewelry design.

Christ Jewellery is notably varied in designs for jewelry, offering everything from intricate to minimalist. The jewelry store sign won’t be the only thing captivating your attention; the showcase inside is equally mesmerizing.

Christ Jewelers also delivers with subtlety and grace. Take their jewelry cross collection, for example. It offers both beautifully detailed crucifix pendants and charm-size cross pendants. While some pieces fall under the category of Christ-focused jewelry, they also offer a range of Christian cross jewelry icons and even crosses with heart-cut designs.

For necklace enthusiasts, choices abound. From an axe necklace that offers a powerful symbol of strength to a duck band necklace that’s simply unique. Necklace chain options range from silver-tone chains to gold-plated selections. Oh, and if you’ve got a soft spot for silver, their choice of silver-tone post earrings is bound to catch your eye.

Reliable and authentic gold, when you need it

Concerned about the real gold vs. gold-plated debate? Christ Jewellery gives you a clear breakdown, and you can even run checks for gold to confirm authenticity. These aren’t items you’ll receive in 2-4 weeks; the attention to detail ensures a reasonable delivery timeline of 3-4 weeks.

Speaking of details, the brand also doesn’t skimp on that. For instance, their antique agate seal ring showcases intricate details on rings that are about 5 inches wide and 4 inches tall.

A peek at Christ Diamond ring selection

We found an amazing selection of diamond rings at reasonable prices.

Another great place to buy diamond engagement rings is Blue Nile. In addition to standard designs, they also offer custom patterns for jewelry. They have a great reputation for being one of the best places to buy diamond jewelry.

All of Blue Nile’s products show that they care about quality and workmanship. Blue Nile has hundreds of different kinds of jewelry, from simple solitaires to one-of-a-kind designs.

Additionally, let us not forget the strong meaning that a diamond ring poses. Classic way to show love and commitment. Blue Nile guarantees that you will receive a genuine gold or silver cross and a diamond that will last a lifetime.

Getting the value for your money

Compared to their competitors, Christ Jewellery’s prices are much higher, which makes the products less valuable for customers. While selling jewelry, prices are very important for getting and keeping buyers. Christ Jewelry’s prices are just too high to be competitive.

Christ Jewellery sold a 1.02-ct H IF IGI-certified round diamond in a 14-kt white gold solitaire setting for 10,599 euros, while Blue Nile sold a similar ring for 6,393 euros. Pricing differences this big make it clear that customers can get a better deal somewhere else.

Today’s shoppers want both quality and price. Jesus Jewellery’s pricing approach doesn’t seem to match up with the latest trends in the jewelry business. However, their prices make it hard for customers to justify buying religion and jewelry with a Christian theme.

While the gold market is very competitive, prices need to be reasonable and focused on the customer if you want to do well. Customers want to know they’re getting a good deal and that your business is paying attention to their needs. Shamefully, Christ Jewellery’s prices don’t match up with this customer-focused approach.

Prior to moving on to the next part about customer service, it’s important to remember that price isn’t the only thing that makes for a good customer experience.

What to expect from their customer service 

Customer service at Christ Jewellery was incredibly stressful for us. The salespeople weren’t very helpful and didn’t lend much assistance. Visiting a store with high hopes and finding indifference and inaction was disappointing.

It was hard to find the right piece of jewelry because the salespeople weren’t paying attention or knowing what they were talking about. Although we were looking for a religious cross pendant with lots of fine details, the salespeople didn’t seem interested in helping us find it.

Being unable to receive real customer service made us feel let down and unimportant as customers. We expected to be greeted with warmth and friendliness and have our needs met with energy and skill. Not so at Christ Jewellery, though.

Customer happiness and a personalized shopping experience are very important for a jewelry store. Sadly, our interaction with the salespeople did not live up to our hopes.

Christ Jewelers Review customer

Should you go with Christ Jewelers?

Basically, we came to the fact that Christ Jewellery’s customer service wasn’t up to par, so we went looking for a more helpful and attentive store.

It was disappointing and unsatisfying to shop at Christ Jewellery. Jesus Jewelry seemed like the best place to find the detailed olive wood cross necklace we were looking for for our friend John. After going to the store, however, we were met with useless salespeople who weren’t willing to help.

Concerns were raised about the sterling silver Christian cross pendant’s quality and authenticity. The blue-and-white enamel cross pendant, on the other hand, appeared to be cheap and badly made. Sadly, the old agate seal ring we liked wasn’t available in our size. We couldn’t make a good choice because there weren’t enough detailed pictures and details online.

As a whole, our shopping experience at Christ Jewellery was extremely disappointing. I am pretty sure that other diamond retailers can meet our requirements.


BrighterGuide is dedicated to providing accurate and relevant information as you explore the wonderful world of diamonds and jewelry. To this end, our writers refer to primary information sources in building each article that appears on this website. These include, but are not limited to, published news articles, government portals, research papers, and more.

  1. Our history. (n.d.).
  2. What is the ICA – International Colored Gemstone Association. (n.d.).
  3. International Gem Society LLC. (2023, April 3). Gemstone Hardness and Wearability – International Gem Society. International Gem Society.

Leave a Comment