Chow Tai Fook Diamond Rings Review

Read this article because Chow Tai Fook's high-quality diamonds, customization options, and exceptional customer service set them apart, making them a top choice for diamond buyers.

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Chow Tai Fook is a luxury jewelry brand that has garnered high praise for its exceptional diamond offerings. Customers rave about the brand’s commitment to quality, craftsmanship, and customer service. Whether it’s engagement rings, pendants, or earrings, the diamonds are described as “stunning,” “brilliant,” and “of superior quality.”

Furthermore, the staff’s expertise and accommodating nature further enhance the shopping experience, making Chow Tai Fook a go-to destination for discerning diamond buyers. Overall, if you’re in the market for exquisite diamond jewelry, this brand seems to exceed expectations consistently.

This Chow Tai Fook diamond ring review examines their products with retail outlets and stores across mainland China and Hong Kong. BrighterGuide gives a review that isn’t skewed, backed by an in-depth study and analysis, we want to help you make smart choices.

Key Takeaways

  • Chow Tai Fook Jewellery has a long-standing reputation for high-quality diamonds and exceptional customer service, with a history dating back to 1929 and over 3,000 stores worldwide.
  • The brand offers a wide range of certified diamonds and allows extensive customization, catering to various styles and budgets.
  • While Chow Tai Fook’s pricing is generally higher compared to online retailers, the brand justifies this with value-added services like flexible payment plans and post-sale support.
A Diamond ring in the article Chow Tai Fooks Diamond rings review.

The Story Behind Chow Tai Fook

Chow Tai Fook Jewellery Group has been selling fine diamonds and other gold products, yes, even white gold since it opened in Hong Kong in 1929. It is now one of the biggest jewelry shops in the world.

We love reading about the background of Chow Tai Fook Jewellery Group Limited and how it grew to be Hong Kong’s biggest jewelry store with outlets in mainland China and other Asian countries. Chow Tai Fook Jewellery is a well-known name that has been around since 1929.

The company has grown very quickly since it started out as a small chain store of gold in Hong Kong. Chow Tai Fook Jewellery has grown from its first store in Guangzhou, China, to more than 3,000 stores around the world, including retail outlets and stores in mainland and Hong Kong.

Its business model is not all too unique, but the reason Chow Tai Fook Jewellery is so successful is that it cares about its customers and makes sure its diamond rings, be it a 507-carat diamond or a black diamond or cheaper ones, are of high quality. The dependability and shine of Chow Tai Fook jewelry and gold products have made them the best in Asia.

three floral diamond rings in the article Chow Tai Fooks Diamond rings review.

The business sells a number of gems, even diamond & platinum, that have been certified by well-known gemological organizations. They also do diamond imports as part of their business. 

A look at the Chow Tai Fook catalog

What you’re looking for is a 507-carat diamond or a black diamond. There are diamond & platinum items at Chow Tai Fook Jewellery Company Limited that fit all wallets and tastes. This is a review of what they have to offer:

Chow Tai Fook’s diamond rings come in a couple of designs,  all different, so customers can find one that fits their style and tastes. Everyone can find a solitaire that suits them, from the most basic to the most complex.

Quality and Certification: To make sure of the quality, Chow Tai Fook chooses each beautiful diamond and has it certified by a reputable gemological school. Customers can be sure that the diamonds they’re buying are real and ethical because of this level of care.

People know that Chow Tai Fook’s diamond rings are very well made. Their carefully thought-out ideas turn into beautiful objects.

Value for Money: Mr. Chow Tai Fook knows that people who buy diamonds look at their income. They have different price ranges so that customers can find something that works for them.

three floral Diamond rings stacked on each other in the article Chow Tai Fooks Diamond rings review.

What makes Chow Tai Fook different?

People know that the diamond rings made by Chow Tai Fook Jewellery Group are well-made and complicated. Chow Tai Fook Hong Kong is a famous jewelry store known for its beautiful diamonds and high-quality goods. Great designs and diamond cuts can be found on white gold and other types of gold at diamond imports and chain shops.

In their jewelry shops, you can find a wide range of diamond rings, some with black diamonds, that were carefully and precisely made by skilled craftspeople. Every diamond ring that Chow Tai Fook makes is a work of art, from the best diamonds to the design and setting that go into it.

Their beautiful diamond rings show how much they care about quality. Chow Tai Fook has both simple and complex patterns to suit everyone’s tastes.

Three Diamond bands in the article Chow Tai Fooks Diamond rings review.

Please visit Chow Tai Fook Jewellery Company Limited if you want to buy diamonds, diamonds, and platinum, or diamonds in white gold. People trust Chow Tai Fook’s diamond rings because they know much about the gold business.

Chow Tai Fook Pricing

Online, Chow Tai Fook’s rings cost 20–30% more than James Allen’s. The store’s extras, gadgets, and informed sales staff make the high prices reasonable.

When looking at Chow Tai Fook’s prices, you should think about things like custom orders, customer service, and finance.

Getting custom orders

Other stores charge less for special orders than Chow Tai Fook. The settings and diamonds at Chow Tai Fook are beautiful, but custom orders cost more. A look at Chow Tai Fook’s diamond rings and how to place a unique order:

  • Quality and skill: The diamond rings made by Chow Tai Fook are famous for being of high quality and well-made. Each piece is carefully made to look good and last a long time.
  • Chow Tai Fook lets you change a lot of things about a diamond ring. The customer can make their diamond unique by picking the metal, setting, shape, cut, color, and quality.
  • Unique Designs: Chow Tai Fook collaborates with well-known artists to make one-of-a-kind designs just for his customers. There are a lot of different types of rings, from classic to modern, so everyone can find one that they like.
  • Price: Custom orders from Chow Tai Fook are unique and of high quality, but they cost more than orders from other shops. Customers should think about their income and other options in order to get the best deal.

What to expect from their customer service?

We talked about the prices at Chow Tai Fook Jewellery Company Limited and how that affects customer service.

Chow Tai Fook Jewellery Group Limited has a wide range of diamond rings to fit any style or budget. They have well-known gemological institutes verify the quality of their diamonds. Customer reviews and happiness with Chow Tai Fook are good. They have great guarantees, help after the sale, and a great shopping experience. Some buyers have said that they might try to sell more, but not as much as other businesses. The TAI FOOK JEWELLERY COMPANY name is well-known, and their prices are reasonable.

More diamond bands stacked on each other in the article Chow Tai Fooks Diamond rings review.

Chow Tai Fook Financing Options

There are many ways to pay for diamond rings at Chow Tai Fook Hong Kong and its chain stores.

Flexible Payment Plans: With flexible payment plans, Chow Tai Fook makes diamond jewelry more cheap. These plans let customers pay over time, which makes it easier to make budgets and keep track of money.

Customers who want to pay over time can get interest-free credit at Chow Tai Fook. Customers can enjoy the benefits of a beautiful diamond ring for no extra cost.

Credit Cards: Credit cards can be used to pay for diamond rings. All major credit cards can be used to buy things at Chow Tai Fook.

People can ask for loans at Chow Tai Fook stores. There is an easy way for customers to get the diamond ring of their dreams before they leave the store.

High Prices and Good Diamonds

In Hong Kong, Chow Tai Fook and other chain stores charge more than online stores for high-quality diamond rings and white gold jewelry. They hold the jewelry industry to high standards and have a large selection of diamonds that well-known gemological groups have confirmed. Ethically found diamonds go through a lot of quality control checks to make sure they are real and shine brightly.

But Chow Tai Fook’s diamond rings cost a lot of money. They charge 20 to 30 percent more for engagement rings than stores that sell them online. The store’s features, tools, and knowledgeable sales staff may make the higher prices fair, but value for money must be thought about and other options must be looked into.

Blue Nile and James Allen are two online stores that sell more loose gems and charge less for them. There is also free foreign shipping, a 30-day money-back guarantee, and a warranty that lasts a lifetime. These shops focus on making customers happy and offer services like cleaning, repolishing, and tightening the prongs.

Final thoughts on Chow Tai Fook

Chow Tai Fook Jewellery is a world leader in selling jewelry, and its high-quality diamonds and good reputation in the jewelry business make it famous. Diamonds that are certified by well-known gemological groups are sure to be real and of high quality.

Customers have said good things about Chow Tai Fook’s chain shops and the service they provide after the sale for their diamonds, white gold, and other jewelry. Customers will be happy if they get a warranty and have a good shopping experience.

When compared to other stores, Chow Tai Fook Jewellery has reasonable prices for all budgets. Their diamond rings are reasonable because they have clear prices and are always running sales and discounts.

Because of these things, you can trust Tai Fook Jewellery chain stores in Hong Kong to sell diamond rings and white gold jewelry. Check out the best online sellers to get the best deals on quality and price.


BrighterGuide is dedicated to providing accurate and relevant information as you explore the wonderful world of diamonds and jewelry. To this end, our writers refer to primary information sources in building each article that appears on this website. These include, but are not limited to, published news articles, government portals, research papers, and more.

  1. Chow Tai Fook Jewellery. (n.d.).
  2. Goyal, R. (n.d.). Responsible sourcing in the coloured gemstone business – International Colored Gemstone Association.
  3. FirmStudio ( (n.d.). Organization structure. All Rights Reserved.

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