Shane Co Diamond Rings Review

Dive into our comprehensive review of Shane Co's diamond rings because you deserve to know where your money is best spent in the world of luxury jewelry.

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Shane Co. Jewelers, a beloved name in the jewelry industry, has been synonymous with quality and elegance since its founding in 1971. With a commitment to ethical sourcing, unparalleled craftsmanship, and a vast selection of exquisite jewelry, they have earned its place as a trusted destination for celebrating life’s special moments.

Welcome to our comprehensive review of Shane Co diamond rings. As a group, we’ve delved deep into the world of quality gems and jewels., uncovering the truth behind their offerings.

With over 40 years of history and 20 stores across 13 states, they offer a wide selection of diamonds and engagement rings. However, our evaluation has revealed concerning aspects, such as inconsistent diamond quality and higher prices compared to other reputable online retailers.

Join us at BrighterGuide as we explore the benefits, compare alternatives, and provide recommendations for a truly valuable purchase.

Key Takeaways

  • Shane Co’s diamond prices often exceed those of competitors like Blue Nile and James Allen by 10-20%, potentially impacting consumers seeking more competitive pricing in the market.
  • Shane Co’s lab-grown diamonds, though praised for ethical sourcing and affordability, may have visible flaws and lower quality compared to natural diamonds, making them a choice to consider carefully.
  • Concerns about inconsistent diamond quality, including loose or scratched stones and the marketing of lower-quality diamonds alongside certified ones, raise questions about the overall value of Shane Co’s offerings.
A Diamond Ring from the shane co diamond rings review

Also read: Costco Diamonds and Jewelry Review

History of Shane Co

The history of Shane Co dates back over forty years, making it a well-established family jeweler. Founded in 1971 by Tom and Ellen Shane, this brand has grown to become a prominent player in the jewelry business. With over 40 physical locations across 11 states and an online shop, Shane Co offers a wide selection of diamond rings and other jewelry pieces.

From its humble beginnings with its first store on San Francisco’s Union Square, Shane Co has expanded its product offerings to include estate jewelry and has even invested in store redesigns. The new stores feature modern amenities such as selfie stations, interactive maps, and even a coffee bar, creating a luxurious ambiance for shoppers.

Tom Shane, famous for his radio advertising, founded Shane Co. This advertising has helped distinguish the company in the market.

This jewelry-maker has a long history of providing high-quality diamonds and engagement rings. However, Shane Co’s diamond quality may vary. Some customers have reported stones falling out or arriving scratched. Lower-quality stones have often been marketed with certified ones.

These considerations aside, Shane Co is a popular choice for diamond rings and other jewelry. It is trusted in the business due to its lengthy history and vast product variety.

Read More: James Allen Diamond Rings Review

Shane Co. Engagement Rings & Diamonds

A Diamond Ring from the shane co diamond rings review

When it comes to Shane Co’s engagement rings and diamonds, there are a few points you need to be addressed.

Firstly, the pricing of their diamonds is a major factor to consider.

Secondly, the introduction of lab-grown diamonds by Shane Co has garnered attention, but there are concerns about the quality.

Lastly, the question arises whether Shane Co’s diamonds are a good value for the price.

We explore these points further to provide a comprehensive understanding of Shane Co’s engagement rings and diamonds.

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While Shane Co offers a wide selection of engagement rings and diamonds, the pricing may not always provide good value for money. When comparing Shane Co’s prices with other online retailers like Blue Nile and James Allen, it becomes apparent that Shane Co’s diamond prices are generally more expensive. In fact, the price difference can be at least 10-20% higher. This can be a significant factor for consumers who are looking for competitive prices. Additionally, Shane Co’s limited inventory may affect the price range and selection available to customers. Overall, while Shane Co does offer a variety of prices to fit different budgets, it is important for consumers to do their own price comparisons and consider other options before making a purchase.

Pros of Shane Co PricingCons of Shane Co Pricing
Wide selection of diamondsPrices can be higher than other stores
Variety of prices to fit different budgetsLimited inventory may affect price range and selection
Competitive prices for ring settingsGIA-certified diamonds at Shane Co are mediocre in cut quality
 Overall, prices may not offer good value for money

Shane Co Lab-Grown Diamonds

After researching Shane Co’s lab-grown diamonds, we found that they’re praised for being ethical and affordable options for engagement rings and diamonds. These lab-grown diamonds offer several benefits for consumers, including:

  • Ethical Sourcing: Due to their regulated environment, lab-grown diamonds are conflict-free and don’t harm the environment like conventional diamond mining.
  • Affordability: Shane Co’s lab-grown diamonds are cheaper than natural diamonds, making them a better value for high-quality diamonds.

However, it’s important to note that lab-grown diamonds may have visible flaws when viewed under a microscope and their quality may not be as high as natural diamonds. For those seeking the highest quality lab-grown diamonds, it may be advisable to explore other vendors.

Read More: Pre-Set Engagement Rings Review

Do Shane Co’s Diamonds Offer Good Value

In the realm of the diamond business, Shane Company has positioned itself as a prominent player. However, when scrutinizing Shane Company’s diamond offerings, particularly in their diamond engagement rings, there seems to be room for improvement, both in terms of quality and value. Our review of Shane Co. indicated that their normal selling price for engagement rings tends to be higher than competitors in the diamond industry, such as James Allen and Blue Nile.

While Shane Co. has a wide range of diamond shapes and even classic items like the “Shane Classic” diamond tennis necklace, the caliber of diamonds on offer has been called into question. Multiple reports have indicated poor quality in Shane Co.’s diamonds, with issues like stones falling out, arriving with scratches, or receiving lousy ratings in terms of color diamond quality.

This lack of integrity in Shane Co.’s diamond inventory is concerning, particularly when we consider that they sell uncertified diamonds alongside certified ones. Such a practice can make the diamond buying process convoluted and even raise questions of authenticity in the diamond purchase.

In comparison with other jewelers

In contrast, jewelry stores like Blue Nile and James Allen maintain a reputation for not just excellent diamonds but also for their customer engagement and experience. Blue Nile and James Allen offer generous return policies, giving customers the privilege after receipt to re-evaluate their purchase. This stands in contrast to Shane Company’s own policies and customer stories, which have not always been as accommodating.

Western Stone & Metal, Shane Co.’s parent company, would do well to heed the evolving demands of the jewelry business and reevaluate the quality and pricing of their diamonds. Otherwise, customers looking for a more transparent diamond purchase without having to question the color rating, cushion cut diamonds, or carat diamonds they’re getting will likely gravitate towards alternatives like James Allen and Blue Nile.

Read More: Guide to 0.50-Carat Diamond Rings

The Shane Co Store Experience

A Diamond Ring from the shane co diamond rings review

When it comes to the store experience at Shane Co, there are a few key points to consider.

First, their customer service is known for being helpful and knowledgeable, although some customers have experienced long wait times or difficulty getting assistance.

Second, this jeweler offers free shipping, a 60-day money-back guarantee, and a lifetime warranty on their jewelry pieces, but there have been reports of late or damaged package delivery.

Customer Service

Although some customers have reported excessive phone wait times, Shane Co has pleasant and educated customer service employees. Customer service aimed towards giving consumers the finest purchasing experience. Highlights of their client service:

  • Prompt and knowledgeable assistance from customer service representatives
  • Willingness to go the extra mile to assist customers with their inquiries and concerns

Shane Co knows that customer care is crucial when buying diamond rings and jewelry. Their professionals assist consumers with the purchase process, answer questions, and ensure a great experience. Shane Co strives to build long-term client connections via customer satisfaction.

This exceptional customer service sets the stage for a seamless transition into discussing the next subtopic, which is ‘Shane Co Packaging & Delivery’.

Shane Co Packaging & Delivery

We received our Shane Co diamond ring with free shipping, however several packages have been late or damaged. Most customers have gotten their goods on time and in good shape, however others have been late or damaged. Customers ready to buy might be frustrated. Track your parcel and call customer support if there are any concerns to guarantee a smooth arrival. Despite shipping issues, Shane Co offers a 60-day money-back guarantee and a lifetime warranty on all items, giving clients peace of mind.

Free shippingInstances of late or damaged package delivery
60-day money-back guarantee 
Lifetime warranty on all jewelry pieces 


Diamond Rings from the shane co diamond rings review

Shane Co’s diamond rings are uneven and pricey, in our opinion. To decide whether to buy a Shane Co diamond ring, consider many critical factors:

Quality: Shane Co.’s diamond rings have been reported to have loose or scratched stones. Other consumers have experienced low-quality stones. Shane Co distributes uncertified diamonds alongside certified ones, raising questions about their authenticity and quality.

Based on our analysis, Shane Co’s diamond pricing may be greater than Blue Nile and James Allen’s. Sometimes the price difference is 10-20% greater. Shane Co offers a lifetime warranty on their jewelry, however, their value may not be as good as other trusted internet shops.

Before buying from Shane Co., check pricing, quality, and user reviews. Doing so ensures you acquire the greatest diamond ring at a fair price.


BrighterGuide is dedicated to providing accurate and relevant information as you explore the wonderful world of diamonds and jewelry. To this end, our writers refer to primary information sources in building each article that appears on this website. These include, but are not limited to, published news articles, government portals, research papers, and more.

  1. Natural Diamond Grading Reports & Services. (n.d.).
  2. International Gem Society LLC. (2022e, November 14). Clarity grading for Colored Gemstones – International Gem Society. International Gem Society.
  3. Laboratory-Grown Diamond Reports & Services. (n.d.).

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